The Challenge
Saravanaa Bhavan was expanding with new outlets in Narre Warren and Truganina. While the brand already had strong recognition globally, the challenge was to create local buzz, drive footfall from nearby communities, and make both launches feel like must-visit events in their respective suburbs.
What Was Missing
* Localised awareness in new neighbourhoods
* A strong launch plan to attract immediate footfall
* On-ground and digital alignment for maximum impact
* Engaging content to capture and amplify the launch energy
Our Approach
We handled the launches end-to-end, focusing on both experience and visibility.
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Planned and managed launch events for both locations
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Created and executed a social media strategy around the openings
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Shot and produced real-time content to capture the buzz
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Organised entertainment and on-ground elements to attract families and groups
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Built awareness through consistent pre and post-launch content
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Ensured the brand stayed visible across local audiences during the launch phase
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Liaised with Influencers and planned their visit for better reach
Execution and Impact
Both launches saw strong turnout and community engagement. The combination of on-ground activity and digital storytelling helped spread the word quickly within the neighbourhood. The brand successfully established a local presence, drove early revenue, and created a solid foundation for ongoing growth in both locations.
Works we did for them
