The Challenge
Mukka Restaurant wanted to create something never done before in Melbourne’s hospitality scene — an immersive, high-energy event that would grab attention, spark conversations, and put the brand firmly on the map. The idea was bold, but it needed strong planning, seamless execution, and the right marketing push to actually work.
What Was Missing
No blueprint for an event of this scale
Multiple vendors and partners to be aligned
A need for strong buzz before, during, and after the event
PR coverage to amplify reach beyond social media
Our Approach
We took ownership of the entire campaign, end to end.
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Helped shape and plan the Big Fat Fake Indian Wedding concept
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Created a full marketing and promotion plan
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Coordinated with vendors, collaborators, and event partners
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Designed content formats for pre-event hype, live coverage, and post-event storytelling
Execution and Impact
The event turned into one of Melbourne’s most talked-about hospitality moments. The restaurant saw massive online buzz, strong media coverage, packed attendance, and long-term brand recall. The campaign positioned Mukka as a bold, fun, and culture-forward brand — not just another restaurant.
In Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience