The Challenge
An authentic Indian restaurant was preparing for its grand opening in a competitive Melbourne market. The food was rooted in tradition, the concept was thoughtful, and the space was beautifully done — but the brand needed help translating that emotion, passion, and purpose into a digital presence that would connect with a modern audience from day one.
What Was Missing
No digital presence before launch.
No awareness or anticipation in the local food scene.
The story behind the food and founder wasn’t being communicated.
No content bank or plan to maintain buzz post-launch.
Our Approach
We partnered with the brand from day zero building visibility, community connection, and storytelling through a long-term content strategy:
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Worked closely with the chef and owner to build a personal narrative.
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Positioned the founder’s voice at the heart of the brand.
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Created multilingual edits and captions to reflect the cultural authenticity of the cuisine.
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Shot reels that mixed food visuals with behind-the-scenes kitchen prep, staff stories, and customer moments.
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Used personalised and regional audio choices to strengthen emotional connection with the audience
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Highlighted hero dishes, plating details, and traditional cooking styles in bite-sized content.
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Curated collaborations with local influencers who reflected the community vibe.
Launch and Beyond
Leading up to launch, we created excitement with teaser reels, and soft PR features. On opening day, we had creators, local foodies, and loyal circles buzzing and translating into packed tables and organic word-of-mouth.
What Changed
Strong community connect from launch week.
Continuous content engagement.
Multilingual content improved reach and relatability.
Customer and staff stories humanised the brand and made it memorable.
Media features and influencer collabs brought legitimacy and brand pride.
One-Year Milestone
As the brand completed one year, we planned and executed a focused campaign:
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Special birthday menu highlights
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Influencer invites and personalised bday messages
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PR features in local food platforms
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Staff appreciation and guest highlights
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Visual content bank for the year ahead
Now
The restaurant has built a strong identity both online and offline which rooted in people, food, and cultural pride. The brand feels warm, personal, and proudly Indian, just as the founder had envisioned from day one.
In Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience