The Challenge
Bombay Meri Jaan was a new restaurant entering a competitive Melbourne market. They needed a strong launch, a clear brand personality, and a digital presence that reflected the nostalgia, warmth, and soul of Bombay — right from day one.
What Was Missing
No existing social media presence
No defined visual identity or content direction
No launch strategy to create initial buzz
Our Approach
We partnered with the brand before launch and built everything from the ground up.
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Defined the brand vibe, mood, and visual direction
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Planned and executed the launch event
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Created launch-day content and storytelling reels
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Set up Instagram/Facebook from scratch with a clear content structure
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Introduced food-focused, people-led, and story-driven reels
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Continued with consistent post-launch content to maintain momentum
Execution and Impact
The launch generated strong awareness and early footfall. The brand started with a clear identity, consistent visuals, and engaging content that resonated with its target audience. Today, Bombay Meri Jaan continues to grow with a solid content foundation and an active, engaged online presence.
In Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience