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The Challenge

Bombay Meri Jaan was a new restaurant entering a competitive Melbourne market. They needed a strong launch, a clear brand personality, and a digital presence that reflected the nostalgia, warmth, and soul of Bombay — right from day one.

What Was Missing

No existing social media presenceNo defined visual identity or content directionNo launch strategy to create initial buzz
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Our Approach

We partnered with the brand before launch and built everything from the ground up.
 
  • Defined the brand vibe, mood, and visual direction
  • Planned and executed the launch event
  • Created launch-day content and storytelling reels
  • Set up Instagram/Facebook from scratch with a clear content structure
  • Introduced food-focused, people-led, and story-driven reels
  • Continued with consistent post-launch content to maintain momentum

Execution and Impact

The launch generated strong awareness and early footfall. The brand started with a clear identity, consistent visuals, and engaging content that resonated with its target audience. Today, Bombay Meri Jaan continues to grow with a solid content foundation and an active, engaged online presence.

Works we did for them

Making Brands Talk

We create PR strategies that build buzz, strengthen your reputation, and get your brand noticed.

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