The Challenge
A seafood restaurant located inside a busy shopping centre was struggling to stand out. Despite serving quality dishes and being well-positioned for foot traffic, the brand wasn’t getting noticed online. The content felt dull, disconnected, and lacked a clear identity that resulting in low engagement, poor brand recall, and minimal dine-in conversion from digital audiences.
What Was Missing
No visual identity or mood on the grid.
Inconsistent post quality and editing.
Lack of lifestyle storytelling.
Posts weren’t optimized for reach or relevance.
Content didn’t reflect freshness, vibrancy, or the dine-in experience.
Our Approach
We treated the brand like a visual magazine and focusing on colour, mood, and lifestyle to make the feed both aspirational and approachable:
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Gave the entire grid a fresh, clean, coastal-inspired look.
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Introduced bright, warm edits that captured the freshness of seafood and the vibrancy of the venue.
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Shot lifestyle content featuring diners, share plates, and group experiences.
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Used in-video captions to highlight key dishes, ingredients, and moments that improving watch time and engagement.
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Optimised every post for Instagram SEO: keyword captions, and on-brand hashtags.
Visual Refresh
We focused on ocean tones, summer plates, casual luxe vibes, and the real moments that happen around the table. The grid became consistent, styled, and full of personality.
What Changed
Grid started attracting more new eye-balls
Reels began hitting local Explore pages
Better engagement on posts featuring lifestyle + food elements
Increased brand recognition among shoppers and families
In Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience